Alan Waxman

Alan Waxman

Landmass Developers / UK / Founder

The change of the current market situation due to Brexit and an increased stamp duty lead to a new more demanding generation of buyers. This is highlighted by a massive choice of properties available on the Prime Central London real estate market. Many developments in PCL thus struggle to get their units sold.

Celebrating the 20th Anniversary with his multi-disciplined real estate company Landmass, Founder and CEO Alan Waxman knows about the opportunities and risks of current events and changes.

This is why Landmass is now taking a new approach in supporting established investors and developers with the improvement of existing show flats and common parts.

In order to maximise the value and experience through its Volumetric Design Process, Landmass encapsulates the philosophy of less is more like Steve Jobs did with the iPod and Apple firm.

It is much more discerning to have a simple and elegant design, rather than a cluttered collage of inconsistent features.

‘In this time where buyers are becoming more and more discerning, it is important to work together and not against each other; partnerships are fundamental to a successful and sustaining business’ – this is a core belief of Alan Waxman.


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