• 
  Project Title

  Jinmao Palace

• 
  Winning Firm
  
  

  31.DESIGN

• 
  Lead Designer
  
  

  Tao Huang,Zhihong Li

• 
  Awarded
  
  WINNER, INTERIOR DESIGN, Showroom / Sales Office

• Project Location
  Changsha, China
• Project Status
  Completed
• Completion Date
  May, 2025
• Client
  China Jinmao
• Photographer credit
  One Thousand Decrees Image


• Interior Design Firm
• Interior Design Firm / Studio
  31.DESIGN
• Lead Interior Designer(s)
  Tao Huang,Zhihong Li
• Other design Team Members
  Zhou Qichao, Zeng Zhiting, Tian Yanpei
• About the interior design firm
  As a renowned Chinese design practice, 31.DESIGN specialize in crafting spaces with creative vitality, emotional depth, and enduring value. Its works drive sustainable evolution across social, cultural, and artistic spectrums, steadfastly exploring multidimensional solutions beyond stylistic constraints. Anchored in the philosophy of "Pursue eternity, create novelty", the studio orchestrates harmonious dialogues between commercial imperatives and humanistic aspirations through design.

31.DESIGN initiates every project by shaping the guest experience. Through forward-thinking, we anticipate future lifestyle needs, employing an artistic design language to build a cohesive narrative journey—from cultural roots to contemporary expression. This ensures spatial integrity and enduring appeal throughout the design-to-completion process.

Deeply interpreting Jinmao's brand DNA—its global vision, cultural heritage, and essence of luxury—we translate this into a design language aligned with its vision. Simultaneously, we integrate the lifestyle and aesthetic consensus of the world's t