• 
  Project Title

  Scoop

• 
  Winning Firm
  
  

  Concéntrico

• 
  Lead Designer
  
  

  Alejandro Peña Villarreal

• 
  Awarded
  
  WINNER, INTERIOR DESIGN, Retail Small

• Project Location
  Santa Catarina, Mexico
• Project Status
  Completed
• Completion Date
  December, 2024
• General Contractor
  Mabas Industrial
• Photographer credit
  Recording Architecture


• Interior Design Firm
• Interior Design Firm / Studio
  Concéntrico
• Lead Interior Designer(s)
  Alejandro Peña Villarreal
• Other design Team Members
  Chiara Bartolacelli, Andrea Verastegui
• About the interior design firm
  Concentrico is an interdisciplinary studio based in Monterrey, Mexico and focused on architecture, interior design, and concept creation. We believe in the strength of collaboration, convinced that creative input from strategic partners elevates every project. As a diverse and dynamic team, we take a concentric approach to design, layering creativity, collaboration, and innovation, all centered around a core vision to bring extraordinary projects to life.

Scoop is a soft-serve ice cream shop where every visit becomes playful and personal. In a 108 m² space at Vía Cordillera, customers serve their own ice cream and choose the toppings that bring it to life. The project revolves around the circle—Scoop’s emblem of infinity, creativity, and joy. Pastel tones and ceramic finishes evoke 1950s nostalgia, while suspended spheres add whimsy and scale. Every element—from cups to furniture—celebrates continuity, community, and endless imagination.