The spatial design of the flagship store for The Nine & Eighteen Natures of China is inspired by “Earth’s Treasures”. The physical store embodies and communicates the ambiance of an immersive alpine forest museum set within a mountainous landscape and a forest corridor. Log colors and a natural green theme for the space aligns with a forest concept, enhancing the natural and health-oriented identity. This "forest corridor" serves as a structured pathway that links product displays, artistic installations, and tasting experiences, fostering a cohesive and evolving experiential space.
