• 
  Project Title

  PIATRANLINE Flagship store - a natural stone museum

• 
  Winning Firm
  
  

  Pure Mess Desgin

• 
  Lead Designer
  
  

  Sergiu Califar

• 
  Awarded
  
  WINNER, INTERIOR DESIGN, Retail / Department Stores / Mall

• Project Link
  view
• Project Location
  Bucharest, Romania
• Project Status
  Completed
• Completion Date
  September, 2024
• Client
  Piatraonline


• Interior Design Firm
• Interior Design Firm / Studio
  Pure Mess Desgin
• Lead Interior Designer(s)
  Sergiu Califar
• Other design Team Members
  Andrei Argeseanu, Theodora Trasca, Raluca Stanescu, Cristina Sarion
• About the interior design firm
  Pure-Mess redefines interior design and architecture by blending functionality with creativity for outstanding results. With over 10 years of experience, our diverse portfolio includes residential, commercial, and hospitality projects across multiple cities in Romania. Our team of interior designers and architects manages both design and implementation, ensuring quality and consistency from concept to completion.

PIATRAONLINE’s new flagship store transforms the traditional showroom concept into a curated brand experience, where natural stone is showcased like art. Designed in collaboration with Pure-Mess, the space blends elements of a gallery, museum and creative hub, immersing visitors in a journey that reveals the material’s versatility. With a brutalist-inspired structure and carefully orchestrated scenographic displays, the flagship store elevates natural stone beyond a construction material, inviting a sense of discovery and inspiration.