• 
  Project Title

  The White Villa

• 
  Winning Firm
  
  

  Concept By Sowe

• 
  Lead Designer
  
  

  Shamna Stranc

• 
  Awarded
  
  WINNER, INTERIOR DESIGN, Residential Single

• Project Link
  view
• Project Location
  Dubai, United Arab Emirates
• Project Status
  Completed
• Completion Date
  July, 2025
• Photographer credit
  Shamna Stranc


• Interior Design Firm
• Interior Design Firm / Studio
  Concept By Sowe
• Lead Interior Designer(s)
  Shamna Stranc
• Other design Team Members
  Pranav Newaskar, Shubhada Khadke & Wojciech Stranc
• About the interior design firm
  Founded in 2019 by Shamna and Wojciech Stranc, Concept by SOWE is an international multidisciplinary design studio based in the U.A.E. and India. With expertise in architecture, interiors, and product design, SOWE delivers context-driven, collaborative projects across four countries, blending craft, innovation, and functionality to create spaces that enrich how people live, work, and connect.

Perched on the pristine shoreline of La Mer South Beach, The White Pearl Villa is a four-level residence (B+G+1+R) that redefines coastal living through minimalist elegance and understated luxury. The design seamlessly frames the surrounding sea and sky, dissolving the boundary between indoors and outdoors to create a home that is immersive, open, and profoundly serene. The residence is conceived as a dialogue between context and craft—a home that is visually refined yet highly functional, offering a lifestyle rooted in wellness, connection, and timeless elegance.