• 
  Project Title

  UPWARD GROWTH

• 
  Winning Firm
  
  

  Rationale International — Masanori Designs

• 
  Lead Designer
  
  

  TERRY XU

• 
  Awarded
  
  WINNER, INTERIOR DESIGN, Exhibition / Cultural

• Project Location
  FOSHANG, China
• Project Status
  Completed
• Completion Date
  December, 2024


• Interior Design Firm
• Interior Design Firm / Studio
  Rationale International — Masanori Designs
• Lead Interior Designer(s)
  TERRY XU
• Other design Team Members
  黄缵全 黄伟奇
• About the interior design firm
  Founded in2017,Masanori Design Studio is a sub-brand of Rationale International,focusing on the creation of boutique spaces.Not limited to a specific style,around the"architectural thinking"in the interior of the core technique of design.Through the accurate diagnosis of the original space,the integration of aesthetics and the innovative application of new technologies and materials,the relationships between indoor,nature and people are balanced to create unique and comfortable space experience.

This is the brand space construction in the exhibition. Through brand analysis, "enjoying nature in luxury" was extracted as the new brand focus point. The design of the pavilion was inspired by the "Tree of Life" in the corporate headquarters, and the pavilion's façade was formed by stacking "branch" modules to form an upward-growing tree. The "Mori" series was chosen for the product display to strengthen the sense of natural atmosphere and make the pavilion a three-dimensional "forest".