• 
  Project Title

  Terra Regia Showroom

• 
  Winning Firm
  
  

  Concéntrico

• 
  Lead Designer
  
  

  Alejandro Peña Villarreal

• 
  Awarded
  
  WINNER, INTERIOR DESIGN, Showroom / Sales Office

• Project Location
  Monterrey, Mexico
• Project Status
  Completed
• Completion Date
  March, 2024
• Client
  Terra Regia
• General Contractor
  Somos Urban
• Photographer credit
  Paco Alvarez / Recording Architecture


• Interior Design Firm
• Interior Design Firm / Studio
  Concéntrico
• Lead Interior Designer(s)
  Alejandro Peña Villarreal
• Other design Team Members
  Rodrigo Sosa, Andrea Verástegui, Chiara Bartolacelli
• About the interior design firm
  Concéntrico is an interdisciplinary studio based in Monterrey, Mexico and focused on architecture, interior design, and concept creation. We believe in the strength of collaboration, convinced that creative input from strategic partners elevates every project. As a diverse and dynamic team, we take a concentric approach to design, layering creativity, collaboration, and innovation, all centered around a core vision to bring extraordinary projects to life.

Terra Regia is a real estate development company that presents itself to its clients and investors with this showroom. The walls are covered with a mixture of soils and products that resemble large blocks of soil formations; this helps communicate the concept of solid soil. The concrete floor is intervened with contour lines, which represent level curves, linking the showroom to the company. The mixture of concrete, wood, soil walls, and technology embodies the future of the company, its innovation, and sustainability.