This project is located in CID section of Xi 'an High-tech Zone, which is the core bearing site of Xi 'an's "double center" construction, positioned as the Silk Road international financial Center, with rapid development and a high planning starting point. The customer group of the project is positioned as 40-55 years old year-round consumption, three-generation families, high-end improvement and final transformation customers, who aspire to quality and pursue consumption with attitude.