• 
  Project Title

  Rice to Riches

• 
  Winning Firm
  
  

  Wid Chapman Architects

• 
  Lead Designer
  
  

  Wid Chapman

• 
  Awarded
  
  WINNER, INTERIOR DESIGN, Commercial Small

• Project Location
  New York City, United States
• Project Status
  Completed
• Completion Date
  February, 2024
• General Contractor
  Nyc Builders
• Photographer credit
  Giles Ashford


• Interior Design Firm
• Interior Design Firm / Studio
  Wid Chapman Architects
• Lead Interior Designer(s)
  Wid Chapman
• Other design Team Members
  Julia Ruiz and Qun Zhengyuan
• About the interior design firm
  Wid Chapman Architects designs well-considered, welcoming places that effectively meld architecture and interiors. Our hotels, restaurants, residential, retail, and student spaces are inventive, modern, and multifaceted…layered, detailed, and colorful. In them, form & function, space & light intertwine, setting the stage for interaction. Dynamic yet unified, they embody an undeniably engaging energy.
• 
  Other Credits
  
  +CLICK TO EXPAND

With the new Lower East Side-location of Rice to Riches, the Wid Chapman Architects were tasked with reimagining an iconic namesake rice pudding parlor.

Inspired by the shape of rice grains, as well as the consistency of creamy pudding, the firm created a curvaceous retail and eating environment. Walls are layered with a continuous form that undulates up and down around the space. The pudding retail display case has a similar vocabulary, as do the ceilings with their irregular-shaped lighting recesses.A playful, wavy banquette wraps the entire storefront wall with oval windows above.