• 
  Project Title

  ASKWATCH Nakano Store

• 
  Winning Firm
  
  

  Kenta Nagai Studio

• 
  Lead Designer
  
  

  Kenta Nagai

• 
  Awarded
  
  PLATINUM AWARD, INTERIOR DESIGN, Retail / Department Stores / Mall

• Project Location
  Tokyo, Japan
• Project Status
  Completed
• Completion Date
  2022
• Photographer credit
  Kenta Hasegawa


• Interior Design Firm
• Interior Design Firm / Studio
  Kenta Nagai Studio
• Lead Interior Designer(s)
  Kenta Nagai

Interior design for a second store specializing in luxury watches from around the world. The site is part of “Nakano Broadway”, a commercial facility known as a mecca for subcultures, with a high density of various products and small stores. In recent years, it has also become known as a mecca for luxury watches, with many watch stores lining the streets. Since the store is in a unique commercial facility, it was necessary to follow the brand image created by the main store, but also to reconstruct it in consideration of the different environment and relationship with the clientele.