RECS always make project to correspond the Core identity of Client. In this project we keep the keywords “to be Italian: simple, clean, regular, intriguing” for the client Minya Group, a big Chinese F&B company which promotes the Italian design, fashion, and lifestyle to China.
Our main goal is to make a landmark, even though not a skyscraper, in a context where all the surroundings look similar and monotonous. The perimeter with non-orthogonal lines characterizes the plasticity of the elevations, that greatly strengthens the simplicity and modern and express the power of beauty.