• 
  Project Title

  Yueli Exhibition Center

• 
  Winning Firm
  
  

  gad, JIANGFENG WANG/RAN ZHANG

• 
  Lead Designer
  
  

  JIANGFENG WANG/RAN ZHANG

• 
  Awarded
  
  PLATINUM AWARD, INTERIOR DESIGN, Showroom / Sales Office

• Project Location
  Foshan Guangdong, China
• Project Status
  Completed
• Completion Date
  April, 2018


• Architectural Firm
   
• Architect Firm / Studio Name
  gad, JIANGFENG WANG/RAN ZHANG
• Lead Architect(s)
  JIANGFENG WANG/RAN ZHANG
• Other Team Members
  Yiqian Yao，Jiaying Chen
• About Firm
  Established in 1997, gad is a comprehensive design institute with Grade A Architectural Engineering Qualification in architecture industry which integrates architectural engineering design, engineering technology consultation and service. Its works cover residences, office buildings, hotels, science institutes, colleges& universities, commerce and urban complexes. Gad is devoted to pursuing perfect combination of the commercial value of customers and the architectural ideas of the designers.
• Interior Design Firm
• Interior Design Firm / Studio
  gad, JIANGFENG WANG/RAN ZHANG
• Lead Interior Designer(s)
  JIANGFENG WANG/RAN ZHANG

The project systematically solves the balance between publicity and comfort in a compact triangular site. Ingenious combination of multiple semi-open boxes with each maintaining its independence while connecting to adjacent spaces at a specific interface. This kind of preset penetrates the whole project. The wandering visitors can get different prompts and guidance, making the spaces integrated as one. To achieve this, the structural design goes with least columns. The architect responds to the classic architectural theory of "transparency" with the indistinct progression of "layering".

Bio
gad, an architectural design company that values creativity, quality and humanity, adheres to the belief of craftsman to deeply explore the field of architectural design, treats architectural creation with an open attitude, conveys modern life aesthetics with appropriate design techniques, and follows architectural construction with a devout attitude, so as to create more possibilities for the richness of the city.