• 
  Project Title

  Pilotstore ZooRoyal

• 
  Winning Firm
  
  

  Kinzel Architecture

• 
  Lead Designer
  
  

  Valentina Kinzel

• 
  Awarded
  
  WINNER, INTERIOR DESIGN, Retail / Department Stores / Mall

• Project Link
  view
• Project Location
  Norderstedt, Germany
• Project Status
  Completed
• Completion Date
  April, 2022
• Client
  Rewe Markt Gmbh
• Photographer credit
  Guido Leifhelm


• Interior Design Firm
• Interior Design Firm / Studio
  Kinzel Architecture
• Lead Interior Designer(s)
  Valentina Kinzel
• Other design Team Members
  Alex Kinzel, Lena Hille, Nathalie Willuns
• About the interior design firm
  Kinzel Architecture developed concepts that combine all aspects of architecture, design and marketing. It is our task to create a unit from these aspects, which as an overall concept becomes an experience. In order to do justice to the rapid changes in our society, we always strive for innovative ideas and try to incorporate interactive and multifunctional elements into our concepts. We have many years of industry experience in retail and store concepts.

ZooRoyal was established in 2008 as an online shop for pet supplies and sells a range of over 12,000 products in the field of dogs, cats, aquariums, terrariums, birds and horses. ZooRoyal has been part of the REWE Group since March 2014.

At the beginning of April 2022, ZooRoyal‘s first pilot store opened as a stationary store for pet supplies in Norderstedt. In order to stand out from the competition and create a new pet store experience, the concept should create clear customer guidance, recognition value and a cozy and modern shopping atmosphere for animals and people.

Other prizes
- Edeka Supercup 2018 - Store of the Year 2019 - Edeka Supercup 2020 - Iconic Award Winner 2021 - German Design Award 2022 - Euroshop Retail Design Award 2022