Three floors and a waterfall garden were designed for this project. The vision was to introduce a new concept in shopping environments while redefining the future of retail. The solution was inspired by Seoul’s surrounding nature. A green concept extends to the whole environment with each floor offering its own dialect of experiences and visual displays where nature is represented in various forms via contrast of materiality, translucency, color, and reflectivity. Art, nature, design, and fashion collide to create a unique perspective on how common experiences like shopping can be enhanced.