• 
  Project Title

  Tan Alley • Wuzhen Eco and Cultural Community

• 
  Winning Firm
  
  

  Bob Chen Design Office

• 
  Lead Designer
  
  

  Bob CHEN

• 
  Awarded
  
  WINNER, ARCHITECTURAL DESIGN, Hotels & Resorts, Big

• Project Location
  Jiaxing City, China
• Project Status
  Completed
• Completion Date
  August, 2018
• Client
  Wuzhen Tan Alley Hotel Management Company
• General Contractor
  Sesame Decoration, Hua Yue Decoration, Hai Hua hardware


• Architectural Firm
   
• Architect Firm / Studio Name
  Bob Chen Design Office
• Lead Architect(s)
  Bob CHEN
• Other Team Members
  Management: Bing HU, Yunluan SHEN; Interior Design: Yuese SHI, Yangyong LV, Yanan LIU, Hongwei WU, Sirong LUO, Baojiang LIANG, Kai FANG; Furniture Design: Xiang LI, Chao WANG, Yan RU; Graphic Design: Ping JIANG, Fangyu LI, Hongchi LI, Yuanyuan WANG; Brand Strategy (Research, Marketing, Cross-Cultural Communication): T-LAB
• About Firm
  Bob Chen Design Office was established in 2004. With more than 10 years of industry experience in fashion design publicity and brand investment operations, it provides a precise interpretation for brands establishment and publicity. With the advantage of resources integration, it provides customers with multi-approaches and mutually accessible design and implementation platform with commercial space design as the core, along with product design, visual communication and exhibition planning. 

Tan Alley is the first village renovation boutique design hotel in Wuzhen, which is dedicated to create aesthetic community experiences as well as local ecological and cultural immersion.
Tan Alley is a village reconstruction project. The design of the architectural space is constrained by regional planning and traditional context. Therefore, we needed a “from the inside out” design strategy, focusing on micro-transformation or breakthrough in the façade, texture, content, and scene, exploring high-quality personalized urban lifestyle, and how to smoothly blend with the town.