TRUNK(HOTEL) opened in the chaotic heart of Tokyo, Shibuya, aspires to bring under the concept of ‘socializing’ an unprecedent approach of hospitality with a high yet subtle social consciousness. Socializing is TRUNK(HOTEL) proposition to everyone who aspires to live true to himself, without undue pressure but with a life-sized social purpose. To offer people the capability to realistically make substantial social contributions through their daily lives, we defined five pillars to embody the concept of Socializing: Environment, Local first, Diversity, Health and Culture.