Marco Dionisio, managing director of dioma ag, and his team were commissioned to develop the vision, the design concept, the appropriate look&feel, the colour scheme, the materialisation, the
emotionalisation and visual merchandising for the new Kastner & Öhler in Innsbruck to develop. He also took over the function of Art Director.
After the definition of a vision, the entire design was subordinated to the shop design under the working title "Urban - Alpine":
∙ Assortment structure
∙ Colour retention, materialisation and well-being
∙ Furniture / Special furniture / Special zones / Shop
