• 
  Project Title

  Designing a showroom in Timisoara: a natural stone gallery and museum

• 
  Winning Firm
  
  

  Pure Mess Design

• 
  Lead Designer
  
  

  Sergiu Califar

• 
  Awarded
  
  WINNER, INTERIOR DESIGN, Showroom / Sales Office

• Project Link
  view
• Project Location
  Timisoara, Romania
• Project Status
  Completed
• Completion Date
  April, 2024
• Client
  Piatraonline
• Photographer credit
  Sabin Prodan


• Interior Design Firm
• Interior Design Firm / Studio
  Pure Mess Design
• Lead Interior Designer(s)
  Sergiu Califar
• About the interior design firm
  Pure-Mess redefines the concept of interior design and architecture, combining functionality with creativity to achieve the desired results. We take pride in a diverse portfolio developed over the last 10 years, which includes residential designs, restaurants, commercial spaces, and hotels. Our team handles both design and implementation. We work closely with our suppliers to ensure quality and consistency throughout the project, from concept to completion.

For the new PIATRAONLINE showroom in Timisoara, the objective was to provide more than a point of sale, but an engaging brand experience that fosters a sense of discovery for the versatility of stone.

To maximise space, we designed a controlled course that guides clients through inspirational narratives, like in a museum. The open floor plan becomes a layered interactive space dominated by a stage-like amphitheater, flanked by two corridors, each delivering a unique journey. Behind the central embankment, the work space, consultant offices and other technical spaces double as display areas.